LinkedIn carousels are one of the most engaging content formats on the platform. They consistently outperform text posts, images, and even video for reach and engagement. Here's how to create one from scratch — in under 2 minutes.
More engagement than regular LinkedIn posts
What Is a LinkedIn Carousel?
A LinkedIn carousel is a multi-page PDF document that viewers can swipe through directly in the feed. Each page becomes a "slide" — and the swipeable format keeps people engaged far longer than a static post. LinkedIn's algorithm rewards this engagement with more impressions.
Step 1: Choose Your Topic
Choose Your Topic
Pick a topic that resonates with your audience. The best carousel topics are actionable, specific, and valuable. Think "5 mistakes freelancers make" rather than "freelancing tips."
- -Actionable advice your audience can use today
- -Frameworks or mental models from your expertise
- -Lessons learned from your experience
- -Step-by-step tutorials or guides
- -Myth-busting or contrarian takes
Step 2: Generate with AI
Generate with AI
Enter your topic into FormaBit's AI generator. Our AI engine creates 4-12 slides with hooks, content points, and a call-to-action. You can specify tone, key points, and slide count.
Include 2-3 key points you want the AI to cover. The more specific your input, the better the output. For example: "5 mistakes freelancers make — focus on pricing, scope creep, and contracts."
Step 3: Customize Your Design
Customize Your Design
Choose from 7 professional themes: Clean, Dark, Gradient, Warm, Neon, Minimal, or Bold. Adjust fonts, accent colors, and edit every piece of text on each slide.
- -7 professional themes designed for LinkedIn
- -5 font options including Inter, Playfair, and Poppins
- -Custom accent colors to match your brand
- -Full text editing on every slide
- -Add, remove, or reorder slides by dragging
Step 4: Export as PDF
Export as PDF
Download your carousel as a high-quality 1080x1080 PDF — the perfect format for LinkedIn. Each slide becomes a page in the document. The export is rendered at 2x resolution for crisp text on all devices.
Step 5: Post to LinkedIn
Post to LinkedIn
Upload the PDF to LinkedIn as a document post, or use FormaBit's direct posting feature to share without leaving the app. Write an AI-generated caption to maximize engagement.
Connect your LinkedIn account in FormaBit to post carousels directly. You can also generate unlimited AI captions tailored to your carousel content.
Tips for High-Performing Carousels
- 1Your hook slide is everything — make it bold and specific
- 2One idea per slide — don't cram multiple points
- 3Use 8-10 slides for optimal engagement
- 4End with a clear call-to-action
- 5Post on Tuesday-Thursday, 8-10 AM for best reach